How to grow a business with gendered branding

Augusta

VIP Contributor
Growing a business needs innovative and creative ideas. Some companies know this so they adopt gendered branding to achieve the aim

Gendered branding is about a business creating a separate line of products which are specifically marketed toward men or women. These are products that are almost same but varies a bit for each gender. Companies do this to help capture everyone for their business irrespective of the gender.

Some of the product that can be gendered branded include toiletry and personal care items. They might sell a line of it at a higher price, so that the business can earn extra income on a similar item.
 
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