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How to know customer acquisition cost (CAC)?
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[QUOTE="allison001, post: 298527, member: 40034"] Customer Acquisition Cost (CAC) is the total cost of acquiring a new customer, including all the resources used to attract and convert them into paying customers. It is a key metric for businesses to track as it helps determine the efficiency and sustainability of a company's sales and marketing efforts. To calculate CAC, divide the total cost of sales and marketing efforts (such as advertising, salaries, commissions, and bonuses) by the number of new customers acquired during the same time period. CAC = Total Sales & Marketing Costs / Number of New Customers Acquired It is important to note that CAC should be carefully tracked and compared over time to determine whether a business's customer acquisition strategies are effectively driving growth and profitability. Additionally, CAC should also be compared against the customer's lifetime value (LTV) to determine if the cost of acquiring a customer is worth the revenue they generate. In summary, CAC is a valuable metric for businesses to track and understand, as it provides insight into the cost of acquiring new customers and helps determine the overall efficiency and effectiveness of a company's sales and marketing efforts. [/QUOTE]
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How to know customer acquisition cost (CAC)?
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