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How To Market A Product Whose Demand Is Extremely Low?
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[QUOTE="Caramelle, post: 212392, member: 150"] [JUSTIFY]One of the best ways to bring back a product with low demand is by bundling it with a related popular product. For example, you might see mouthwashes and toothpaste bundled together in a sales package. Sometimes, we can see dental floss with toothpaste or toothbrush. Bundling doesn't have to be limited to the company's own products. Two or more companies may agree to sell bundled items for better market appeal. For the marketing program to be more effective, the bundled products should have a similar target market. My old company used to produce and market a masculine wash product. It was somewhat a novel idea in a culture where people are more accustomed to feminine washes. The product appealed to metro males but it did not take off as expected. The product gained some popularity when it was bundled with products like facial shaving cream for men.[/JUSTIFY] [/QUOTE]
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How To Market A Product Whose Demand Is Extremely Low?
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