How to Profit From Your Marketing Campaign

[Mika]

You can profit from your marketing campaign only when your product reaches the target audience. How do you ensure that your product reaches the people who will actually buy your product?

The answer is simple, identify the audience according to the location.

How do you know about the location of your audience?

Just like United Nations has categorized countries based on their economy or gross domestic product, marketing agencies, advertising companies, and advertising networks also categorize countries into 5 different groups. While countries like the US, the UK, Canada, Australia fall in the first category, popularly called Tier 1, and countries like Afghanistan, North Korea fall in Tier 5.

Before you launch your marketing campaign, you will have to check where your buyers are actually based on. You will have to build an advertising campaign accordingly. Interestingly, the advertising rate also differs according to the country, you will have to pay more for higher tier countries. For instance, you will have to pay more when you are targeting customers in the US (Tier 1) compared to the customers in India (tier 4 country).

If you are trying to sell your products to Americans, there is no point in targeting the people in Africa, even though advertising cost is less.

 

[Shaf]

I learnt about marketing, advertising and targeting when I was trying to build an affiliate marketing business. You have to get the target audience right when running adverts especially if the adverts will run online, and more so if it's on social media platforms.

There are certain goods though and services that you may want to target worldwide, like books and courses. These types of goods and services are needed by people anywhere they may be as far as they have interest in the content. The only issue you might face here is pricing of the goods, and of course you will have to pay more for ads since you are also targeting tier one and two countries. Some advertising platforms like Facebook make this easier if you don't know where to find your audience, whereby you can choose to target audience a that follow your competition while accumulating data for future use this way.