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Search Engine Optimization
How to promote a site and get traffic
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[QUOTE="greenieS, post: 197327, member: 48531"] [B][FONT=Courier New]It's great to have a site, and with that it's normal to have visitors landing on your site. The key to any site is to publish something funny, provide information or have a commercial purpose. If you do not have any users on the site, then all the efforts, all the costs and the lost time are useless. Users can land on your site in a variety of ways. Either I can type in the site address, I can access a bookmark, I can reach the site thanks to a search engine or I can follow a link from another page.[/FONT][/B] [FONT=Courier New][B][/B][/FONT] [B][FONT=Courier New]The first two methods (direct access by typing the address and using bookmarks) bring traffic to very well known sites, with a reputation in the field and which offer a lot of information. Users store the address of a site or create a bookmark to the extent that they are convinced that they will visit that site in the future. For all other methods, it is necessary to run site promotion campaigns in order to be found when someone is looking for the information you provide.[/FONT] Search engines[/B] Search engines can bring free traffic to the site, but its pages must be included in the first results displayed by the engine when entering certain phrases or keywords. In order to reach the first pages, it is necessary to make an approach to optimizing the site. This means that you "communicate" to the search engine the content of your pages and also create backlinks to those pages. The links are not used exclusively by visitors, they are also analyzed by search engines to determine the popularity of the site. Another way to get traffic from a search engine is paid advertising (pay-per-click: PPC). You are advertising your site for certain keywords and when someone searches for those words, your ad is displayed. This method can bring a lot of traffic but the costs are worth it. [B]Links[/B] Links are one of the basic elements of the Internet. It means easy navigation from one page to another. There are two ways to get links. The first option is to create links naturally. This means that Internet users or webmasters create links to your site without your intervention. They create these links because the content of your page is interesting. Quality content will attract visitors and sooner or later you will get such links. Of course, there are other ways to create links to your site. Either post comments on blogs or participate in forum discussions. In both cases, you are allowed to add a link to your site in your signature or in the space provided for the author's data. Another effective method of site promotion is article writing. There are many article directories where you can publish articles on certain topics. Each article can contain a space where you can add some links to your site. Another method of site promotion is to contact webmasters of certain sites to exchange links. Website optimization becomes easy when you have informative content. Links to interesting pages spread quickly - and are created quickly because we all like quality stuff. [/QUOTE]
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How to promote a site and get traffic
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