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Business strategy
How to retain customers as you change the business location.
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[QUOTE="Etini, post: 343276, member: 90141"] Moving the location of a business can be as a result of some factors that make such moves inevitable. One very big challenge when moving your business to a new location especially when it has been firmly rooted in a particular location is having to lose lot's of loyal customers. You can limit the effect of this through: 1) Announce the change in location early enough. Usually, a business should start announcing a switch in location one year before the proposed date for the change. It should be hammered as frequently as possible. 2) Let customers understand why the move is necessary: Explain to the customers the benefits the business and customers stand to get from the move. 3) Make sure you give clear and sufficient directions on your new location: Ensure that the new site is not ambiguous and it is very easy for customers to find you. Update your online channels with unambiguous directions to your new location. 4) Keep sending periodic updates with your customer base: Maintain open communication through emails and social media with your customer base after the move. [/QUOTE]
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How to retain customers as you change the business location.
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