How to Start an Adword Campaign

[Jasmine]

Adword is Google’s ‘pay per click’ advertising program for advertisers. If you want to get your ad also on Google you have to bid on keyword search terms. This bidding is based strictly on how much you can afford.

Before, you start an adword campaign, you need to understand the following things:

1. Keyword: In general, the keywords you choose as per your preference for a given Ad Group are brought into play to target your ads to all potential customers.

2. Campaign: A campaign consists of one or more Ad Groups. The ads in a given ad campaign or adword campaign share the same daily budget that is the amount you are willing to spend, language and the country of targeting, date up to which the ads will run, and distribution options.

 

[Mika]

If you are not paying a higher rate for your keywords, your ads may never appear. Google always gives more preference to the advertisers who pay higher rates. Therefore, in order to succeed with your adword campaign, you need to offer higher than your competitor. Secondly, you need to target your ads to the proper audience.

 

[Jasmine]

How much you are paying per click determines whether you will be successful or not. let me exemplify, let say you are targeting keyword keto and paying 4 cents per click. Imagine a situation where your competitor is paying 6 cents per click for the same keyword, whose ads will show first, of course your competitor's ads will show first. Since you are paying low, your ads will be sidelined and your ad campaign might not be very successful. You will have to make sure you are paying more than your competitor if you want to become successful on your campaign

 

[Mika]

That's true. Your spending on ads determines whether your ad will succeed or not. But when you are spending on ads, you also need to remember how much you might earn from advertising. If you spend $100, you need to earn at least $120, if you think a 20 percent profit margin is good. However, if you want to have a better ROI for example 100 percent ROI, you need to earn $200 for spending of every $100.