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How to successfully run an online store
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[QUOTE="Lens1000, post: 239689, member: 37726"] This is indeed a very wonderful topic and I Will like to give my own cents on the subject. There are lots of things to consider to run an online store and not just running it or establishing it for the sake of it but to make it a very successful e-commerce store. You need to know the target audience before you could consider opening an online store . The target audience will give you the full confidence on the of products to sell. You should also consider the closeness of the target audience . The closer the audience or the potential customers, the better. This will allow you establish a close relationship and it will make the customer keep visiting because the cost of logistics will be very minimal. Consider an e-commerce store based in the United States targeting the audience in Nigeria, don’t you think that it will be very unwise and the success of such company is very slim. Moreover, you will also need to choose what you will be selling . This must address what your target audience needs. Selling something that isn't needed by your potential customers will be a very big mistake. You Will need to do research to see what your audience needs. [/QUOTE]
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