How to Write a Copy for Your Ad?

[Jasmine]

A copy is a text written primarily for an ad. The slogan, caption and all other text you see in an ad, whether on video, audio, print or internet ad is a copy. If you are interested in writing a copy, here are few tips for you to help you get started as a copywriter.

Let say your product is a banana. Before you begin to write a copy for your banana, here are the things you should understand about banana.

You can eat banana where ever you want, it is highly mobile.

Unlike other fruits that needs cleaning or slicing, bananas are ready to be eaten.

You don’t need any equipment to eat banana, you can just peel the skin with your fingers and eat.

Once you know the traits of banana, you can easily come up with a line or two to sell the banana.

 

[Mika]

Your example is really interesting. If you can write a copy, you can not only earn money as a copywriter working for ad agencies and businesses but also earn as a social media marketer. Social media marketing campaigns require you to create a lot of ads, if you can write ads, you can be very successful.

 

[Alexandoy]

I had an experience with writing different types of articles, stories, scripts and even promotional spiels. A copy is the finished product that the writer should know how to come up with a good one. In the example of banana it is obvious that you should know important things about the subject matter. It is not easy but with the ease of research now it can be done.

 

[Jasmine]

Before you sit to write a copy, you should know about the unique selling proposition (USP) of the product. USP is related to the traits and attributes of the product. In the above example of banana, "You don’t need any equipment to eat banana, you can just peel the skin with your fingers and eat." is one of the USP of the product.