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Brand management
Importance of brand management in today's competitive market
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[QUOTE="Nite, post: 345103, member: 28512"] A strong brand image can attract new customers and retain existing ones, while a poor brand reputation can lead to loss of trust and credibility. By effectively managing a brand, companies can ensure that their products or services are perceived positively by consumers, leading to long-term success and growth. In essence, brand management is not just about creating a logo or tagline; it is about creating a consistent and compelling narrative that resonates with customers and sets the brand apart in the marketplace. [/QUOTE]
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Importance of brand management in today's competitive market
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