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Importance of marketing
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[QUOTE="Oluwasegun purpose, post: 243864, member: 73877"] Since marketing is consumer oriented, it has a positive impact on the business firms. 1 it enable the entrepreneur to improve the quality of their goods and services 2 marketing generates employment both in production and in distribution areas. Since a business firm generates revenue and earns profit by carrying out marketing functions, it is engaged in exploiting more and more economic resources of the country to earn more profits 3 marketing helps in improving the standard the most important person A large scale business can have its own formal marketing network, Media campaigns, and sales force, but a small unit may have depend totally on personal efforts and resources, making informal and flexible. An Enterprise grows, stagnates, or perishes with the success or failure ,as the case may be, with the help marketing . [/QUOTE]
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