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Importance of marketing
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[QUOTE="Jasz, post: 245097, member: 61772"] In modern business, marketing is a key element in the success of any company. Marketing helps to sell products and services to potential consumers, which in turn creates profit for the company. Without marketing, consumers would not know about products or services offered by companies. The purpose of marketing is to inform consumers about products and services available so they can make informed decisions on what they want to purchase. Marketing can be used in many ways: advertising, sales promotion, public relations and direct selling. Each method has different goals and strategies that work well in certain situations but not others. Advertising uses mass media channels such as television, radio or newspapers to reach large audiences at once; sales promotion uses special offers such as discounts or prizes to encourage people to buy a product immediately; public relations involves communicating with customers through press releases or social media posts; direct selling involves contacting individual customers one-on-one by telephone calls or emails. Marketing plays an important role in today’s society because it helps businesses understand what consumers want from them so they can provide those things more efficiently than before. [/QUOTE]
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