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Importance of Product Packaging in Competitive Marketing Strategy
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[QUOTE="Holicent, post: 281117, member: 76163"] Product packaging is a very important part of a competitive marketing strategy. There are several reasons for this. First, you want to make sure that your product is as attractive as possible when it is put on the shelves. Second, you need to have an appealing package in order to sell more of your product. Third, if you want people to buy your product now and not later, then they need to be able to see it easily and quickly. All three of these things can be accomplished by using the right packaging for your product. The first thing that people notice when they look at products on a shelf is their packaging or package design. This helps them decide whether or not they want to buy the item right away or if there are other items on the shelf that might be better suited for their needs or tastes at the time being (i.e., “What does this match?”). The second thing that people notice when they look at products on a shelf is how attractive those items are overall (i.e., “How beautiful!). The third is the size. [/QUOTE]
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