Importance of UX and UI

[Mika]

What are UX and UI?

UX refers to User experience and UI refers to User Interface.

User Experience refers to the experience of a visitor on your website. This experience can be good bad, or ugly.

User Interface refers to the overall look of your website as seen by the visitors. User Interface can be clean or cluttered.

Why User Experience and User Interface are Important for Your Website?

User Experience and User Interface both are very important on your site. Bad User Interface and User Experience might be caused by too many ads, cluttered design, slow loading of the site, low value content, thin content (not much content), etc.

When visitors on your side finds your site having bad User Interface they will have bad User Experience. This might lead to..

Low traffic or no traffic

 

[Jasmine]

If the visitors do not feel good when they visit your site, they will leave your site immediately. When the visitors leave the site immediately, you will have a high bounce rate. When your bounce rate is high, you will have a poor ranking on SERP. When you site is lowly ranked, your site does not get traffic.

 

[Mika]

User interface and user interaction both are related to search engine ranking, traffic as well as revenue. If the website does not have a good interface, visitors will not stay longer, when the visitors do not stay long, they don't interact with ads, when they don't interact with ads, you don't earn.

 

[Jasmine]

Having a category menu that allows the visitors to check the category topics and read the content they want, having a archive section where the visitors can check old posts, having trending topics, latest posts on the home page, and having few ads will improve your website interface and user experience.