Holicent
VIP Contributor
Inbound sales strategies are a great way to get your foot in the door with potential customers. When you're trying to convince someone to give you their money, the last thing you want is for them to be bombarded with phone calls, emails, and cold calls.
Inbound sales strategies are designed to make sure your target audience finds you by searching online, rather than being forced into contact by some other means. Inbound sales strategies can be divided into two main categories: SEO (search engine optimization) and content creation.
Search engine optimization is all about making sure your website appears high in search results for specific keywords that are related to what you do. This means creating quality content on your website that includes those keywords, as well as ensuring that your site has been optimized so that it shows up on page one of Google whenever someone searches for something related to what you do.
Content creation involves creating new content on a regular basis, articles, blog posts, videos, podcasts, that targets people who might be interested in using your products or services. If a potential customer sees something interesting on social media or hears about it from someone they trust and respect, they'll naturally want more information about what it's all about, and if they find your content helpful.
Inbound sales strategies are designed to make sure your target audience finds you by searching online, rather than being forced into contact by some other means. Inbound sales strategies can be divided into two main categories: SEO (search engine optimization) and content creation.
Search engine optimization is all about making sure your website appears high in search results for specific keywords that are related to what you do. This means creating quality content on your website that includes those keywords, as well as ensuring that your site has been optimized so that it shows up on page one of Google whenever someone searches for something related to what you do.
Content creation involves creating new content on a regular basis, articles, blog posts, videos, podcasts, that targets people who might be interested in using your products or services. If a potential customer sees something interesting on social media or hears about it from someone they trust and respect, they'll naturally want more information about what it's all about, and if they find your content helpful.
