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Business strategy
Is Shrinkflation a Good Business Strategy?
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[QUOTE="Mika, post: 343754, member: 29399"] To cope with inflation, recession or just to make more profits, many businesses use a technique called shrinkflation. This is a technique where businesses, instead of raising the price of the product, maintain the same price with the reduced quantity or weight.Imagine you used to buy a2 kg packet rice for $5. You've been buying it for a while, so you don't always pay attention to the weigh. But without you realizing it, the company might shrinked the bag from 2 kg to 1.8 kg. Do you think this is a good business strategy? Would you do the same thing for profit? [/QUOTE]
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Is Shrinkflation a Good Business Strategy?
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