Is Social Media Marketing the Same as Influencer Marketing

[Mika]

Is social media marketing the same as influencer marketing?

Well, the answer is No. Social media marketing and influencer marketing are entirely different things, however, a lot of people confuse social media marketing with influencer marketing because you do both of these marketings on social media platforms.

Social media marketing is a marketing method that is specifically done on social media platforms such as Facebook, Instagram, Twitter, etc. to promote a product or service. Social media marketing also involves running ads on social media platforms.

Influencer marketing is a marketing method where you work with social media users having significant followers on social media in order to promote products or services. Influencer marketing also involves building your followers and working with brands and businesses and making money by promoting services and products.

Since influencer marketing is also done on social media, it can also be a kind of social media marketing, however, social media marketing refers to various kinds of marketing done on social media, whereas influencer marketing refers to specific marketing involving social media influencers.

Influencer marketing tries to leverage relationships with specific businesses, brands and individuals and connects their products and services directly with social media users.

Social media marketing is a rather broader term that includes a variety of strategies.

 

[Jasmine]

It is not easy to become an influencer. You will have to be exceptionally well with content creation in order to build followers. Therefore, the first step of becoming an influencer is to learn content creation.Secondly, you need to use social media tools to your best advantage to become an influencer. You will have to run ads, to build followers. However, once you have managed to build substantial amount of followers, new doors will open. If you want to use an influencer to market your products, you need to see if the influencer has genuine followers., Influencers are notorious for using fake tools to build followers.