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Funding a business
key performance indicators on CSR
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[QUOTE="Yakub02, post: 306328, member: 94426"] It is important to understand how a company might suffer financially from a poor track record on CSR issues: Bad publicity about social and environmental issues could damage the public image of the company and its brands (‘brand reputation risk’); and Companies may be affected by preferences of stakeholders, for companies with positive policy objectives on social and environmental issues. There are some investment organisations that focus on these issues. More significantly, perhaps, high-quality employees may prefer to work for ‘ethical’ companies. Companies also need to understand the growing significance of CSR for many institutional investors. For example, the UNEP Finance Initiative (UNEP is the United Nations Environment Programme) has over 200 members from the financial services sector, such as banks and investment institutions. The aim of this initiative is to promote a set of principles that define best practice for responsible investment by institutional investors that have the full support of the UN and also of leading institutional investors worldwide [/QUOTE]
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