Phronesis
Active member
Get Creative with Your Forms
Chances are if you have a website, you have some kind of lead capture form or you have some kind of inquiry form. I’ve seen forms that are as long as 30 questions and they asked their visitors to fill out 30 questions to make an inquiry that is the quickest way to scare your leads off to get no leads. If you just have a simple form with a handful of questions even that is not good enough you can get creative with your forms today, you can make them very easy and very intuitive to use and quite creative that you can lead your visitors along one question at a time towards whatever it is that you are offering. Scrap the old inquiry forms, don’t make them 30 questions long and get creative.
Speak at Small Industry Events
I remember hearing advice like this when I was younger on my career and I used to go along to small business events and there were tons of other designers and branding specialists and marketers they are all singing the same tune but here I’m talking about going to industry specific events and you need to be positioned effectively here for this. You need to be positioned within whatever niche that you’re trying to target and you need to have your messaging dialed in, you need to understand their industry. If you go along to a small business event offering creative services to small businesses then that’s not enough, your language is not dialed in enough, you’re speaking in generic terms but if you are dialed-in in terms of your positioning, if your messaging s dialed in, if you take that know-how and that knowledge to industry specific events you will be the only branding strategist there giving them information and giving them value about how they can brand their businesses. Think about the industry that you’re serving, think about the events that they have and go along and speak at those events.
Chances are if you have a website, you have some kind of lead capture form or you have some kind of inquiry form. I’ve seen forms that are as long as 30 questions and they asked their visitors to fill out 30 questions to make an inquiry that is the quickest way to scare your leads off to get no leads. If you just have a simple form with a handful of questions even that is not good enough you can get creative with your forms today, you can make them very easy and very intuitive to use and quite creative that you can lead your visitors along one question at a time towards whatever it is that you are offering. Scrap the old inquiry forms, don’t make them 30 questions long and get creative.
Speak at Small Industry Events
I remember hearing advice like this when I was younger on my career and I used to go along to small business events and there were tons of other designers and branding specialists and marketers they are all singing the same tune but here I’m talking about going to industry specific events and you need to be positioned effectively here for this. You need to be positioned within whatever niche that you’re trying to target and you need to have your messaging dialed in, you need to understand their industry. If you go along to a small business event offering creative services to small businesses then that’s not enough, your language is not dialed in enough, you’re speaking in generic terms but if you are dialed-in in terms of your positioning, if your messaging s dialed in, if you take that know-how and that knowledge to industry specific events you will be the only branding strategist there giving them information and giving them value about how they can brand their businesses. Think about the industry that you’re serving, think about the events that they have and go along and speak at those events.