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Making money writing copy
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[QUOTE="Mika, post: 259580, member: 29399"] Copy is 1-2 line text written for an ad for a product and service. Redbull is a product. The product tagline is "Redbull gives you wings." This tagline or slogan is a copy. Since the copy is basically written for promotional material, it is short, sweet, easy to remember, and an attention grabber. There are some special characteristics of a copy, it should be short but tell a lot of things. You have a product in front of you, you might easily write 500, 1000 words to describe the product, but can you describe the product in a few words, perhaps in less than 5 words? If you can come up with a line, is that catchy, is that original, will that hit the consumer, will that line give a proper message? If your answers are yes, you have the quality to become a copywriter. A copywriter does not only write copy for ads, he can also write product descriptions for online stores, social media posts, etc. [/QUOTE]
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