Ganibade
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Managing consumer perception entails influencing how consumers view a company or item. Businesses employ branding, marketing, and strategic communication to positively impact consumer opinions. To project a positive image, this entails handling social media presence, online reviews, and public relations initiatives. Building a strong and favorable consumer perception involves being consistent in your messaging, responding quickly to customer problems, and emphasizing your positive attributes. In the end, successful consumer perception management can impact purchase decisions and improve brand loyalty.