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Business strategy
Marketing strategies infant industries can adopt.
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[QUOTE="Axis, post: 301017, member: 66672"] In most regions and countries of the world especially in developing and underdeveloped countries newly established industries as well as manufacturing organisation are being established in order to encourage a satisfaction and comfortability of human needs and wants. Originally this newly established industries and manufacturing organisations are known to be infant industries. And just as the name implies an infant industry is basically a newly established industry of a manufacturing organisation. Establishing an infant industry may totally be different in establishing a business and the reason is because a business may not necessarily use machines and heavy weighted equipments to carry out business activities but in an industry or manufacturing organisation there is always a need for day-to-day activities to be performed with the use of machine and heavy weighted equipments. It is absolutely a challenging activity for an infant industry to market its products in which it is made available for members of the public to purchase. In most cases, it is advised that before an individual establishes and industry he or she must definitely have an organised and targeted markets first. Anyways, below are marketing strategies infant industries can adopt for efficient revenue generation: FOCUS ON BUILDING BRAND AWARENESS: An infant industry can build brand awareness by creating a strong and distinctive brand identity, including a unique brand name, logo, and tagline. The company should use various marketing channels to promote its brand, such as social media, email marketing, and advertising. OFFER PROMOTIONS AND DISCOUNTS: Offering promotions and discounts can attract new customers and incentives existing customers to make repeat purchases. An infant industry can use various promotional strategies, such as referral programs, loyalty programs, and limited-time offers, to boost revenue generation. PARTICIPATE IN TRADE SHOWS AND EXHIBITIONS: Participating in trade shows and exhibitions can help an infant industry showcase its products and services to potential customers and partners. The company should create a visually appealing booth and have knowledgeable staff who can answer questions and provide product demonstrations. COLLABORATE WITH INFLUENCERS: Partnering with influencers who have a large following in the company's target market can help an infant industry gain exposure and credibility. The company should identify relevant influencers and reach out to them to explore potential collaboration opportunities. [/QUOTE]
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