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Marketing strategies used in a business
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[QUOTE="Mastergp, post: 270891, member: 85422"] When market segmentation is done and a target market is identified, t he entrepreneur can than develop a suitable marketing strategy to be able to achieve his profit and sales intention connected to the organizational objectives. And they are four p's in marketing they include : Product: we can say that product is anything that has value and is capable of satisfying human wants. As a marketing strategy, an entrepreneur can modify it to suit his/her target market if need be. Price: price on it own part is simply the amount of money paid in order to procure any given product. When it is monetary, the value for such product is expressed in term of specified currency. However, when the sacrifice is non monetary, it is a more of psychological dissipation of intangible efforts that cannot easily be quantified in monetary terms. Promotion: This is the creation of awareness for a product. Until you say where you are and what you are offering no body will know and if that is the case the product will not sell nit minding how qualitative it may be. As a marketing strategy, the entrepreneur is at liberty to use either print or electronic media to communicate to the target market. Distribution: This is the movement oof products from one point to another in the course of marketing goods and services. As a marketing strategy whereby the products are sold without the use of intermediaries or through indirect distribution. [/QUOTE]
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