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Marketing Vs. Advertising: Are They Same?
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[QUOTE="Mika, post: 147640, member: 29399"] Marketing derives from the word market, a place where buying and selling of goods and services take place. Marketing is a term used for promotional campaign that aims at building brands, introducing products and services to the customers, building customer base etc. Advertising is also a term used for promotional campaign for business, products, and services. However, advertising mainly aims at driving sales. Marketing and Advertising sound almost similar but they slightly differ from one another. You market your business to build brand, you advertise your product to generate sales. Marketing and Advertising both use the same tactics, the only difference the goals they are trying to achieve. If you pay newspaper to publish about your company that is marketing, and if you publish promotional material about your product that is advertising. [/QUOTE]
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Marketing Vs. Advertising: Are They Same?
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