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Marketing's Challenges and Opportunities: Women's Changing Roles
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[QUOTE="hartheehanes, post: 170508, member: 55456"] [FONT=Tahoma]Women are taking up more and more employment around the world, and they are gaining economic independence to a considerable extent. They are willing to take on even the most difficult assignments. They also have a bigger say in their families' purchasing decisions. It is possible that the husband will purchase a commodity based on the wife's selection. This needed a thorough examination of working women's purchasing motivations.[/FONT] [/QUOTE]
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Marketing's Challenges and Opportunities: Women's Changing Roles
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