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Must a business have an online marketing presence before it can thrive?
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[QUOTE="Donkiz, post: 72347, member: 26238"] This depends on what the owner of the business wants, if the business is a home business that is owned by a non ambitious person who's target is just to sell his/her business to people within the locality only then there's no need for online presence. But if the owner wants the business to go beyond the locality with increased sales and patronage, then the business must have online presence to achieve that. In my community there are two women selling cooked foods, their shops are in close proximity to each other thereby making them to share customers. While the first woman was working hard trying to use every trick she can find to lure more customers to her shop, the second woman decided to work smart. The second woman created a business page online and start displaying her business online with good packaging, soon people that are in neighboring communities started placing orders for delivering to their destination, and she equally started getting contracts for outdoor catering and her business boomed. So having online presence depends on what the business owner wants. [/QUOTE]
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Must a business have an online marketing presence before it can thrive?
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