King bell
VIP Contributor
It is important for any successful digital marketing campaign to cope with the challenges of digital marketing compliance. The need for compliance has heightened due to the fast-changing landscape of digital marketing. Digital marketing compliance means the guidelines, policies and laws that are used in advertising on the internet and other forms of electronic communication ensuring that firms are operating within confines of law and morality.
Compliance becomes even more difficult when regulations change frequently. E.g. GDPR, CCPA, CASL etc have changed how businesses collect, process, store customer data among other things. Failure to comply can lead to huge fines being levied on a company as well as losing customers trust and damaging its reputation.
To overcome these challenges, an organization must be updated with current laws and rules. This will call for constant monitoring of changes in regulations as well as implementing a compliance program through which certain rules are put into practice plus training employees about such protocols. Such a holistic plan should include measures like data mapping, privacy impact assessments and data protection policies.
Third-party data providers also present a challenge. Companies should ensure they use only data sources that meet all requirements both in terms of reliability and adherence to established norms. Vetting third party
Compliance becomes even more difficult when regulations change frequently. E.g. GDPR, CCPA, CASL etc have changed how businesses collect, process, store customer data among other things. Failure to comply can lead to huge fines being levied on a company as well as losing customers trust and damaging its reputation.
To overcome these challenges, an organization must be updated with current laws and rules. This will call for constant monitoring of changes in regulations as well as implementing a compliance program through which certain rules are put into practice plus training employees about such protocols. Such a holistic plan should include measures like data mapping, privacy impact assessments and data protection policies.
Third-party data providers also present a challenge. Companies should ensure they use only data sources that meet all requirements both in terms of reliability and adherence to established norms. Vetting third party
