Niche Store Vs General Store

[Mika]

When you want to open a store (online or offline) in order to sell products, you have two options: a niche store and a general store. A Niche store is a store where you sell niche products and a general store is a store for selling general products. If you have never done a business, you might be confused about what kind of stores make you more money, or what kind of products, niche products or general products, are easier to sell.

On your niche store, you will be selling a particular kind of product. For instance, if you are selling clothes for kids aged 3-10, you have a niche store. You will be selling particular themed products.

A general store, on the other hand, is a place where you will be selling different kinds of products. For instance, if you are selling clothes for all genders, and all ages, you have a general clothing store. Not just clothing, you can choose other niches and sell them under the same shop. For instance, you can sell cosmetics alongside clothes.

 

[Jasmine]

There are advantages as well as disadvantages for selling niche products and general products. If you are selling niche products, promoting products is quite simple. You can just run one ad campaign on adword or facebook and generate sales. However, if you are selling general products, you will be selling products on different niches and if you want to promote your store, you need to run campaigns for each of these products. When you are selling niche products, you may not be able to generate a lot of sales because your niche is narrowed down and you have comparatively smaller audience, however, when you are selling general products, you can sell a lot of products and generate huge sales. Another disadvantage of selling general products is you will have to spend a lot of time in creating products, but there is also one advantage, you can apply the same design across multiple products.