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PPC, CPM, or CPA: Which is Good for Generating Sales?
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[QUOTE="Jasmine, post: 272722, member: 49159"] PPC stands for Pay Per Click. If you use this marketing method, you will pay to the advertising network only when visitors click on your ads. How much you pay per click depends on the arrangement between you and the ad network. A lot of factors determine the PPC rate such as target keywords, traffic location, etc. CPM stands for Cost Per Millie, where Millie stands for 1000. In this marketing method, you pay for every 1000 ad impression, or when your ads are viewed by visitors for 1000 times. The rate depends on traffic location and advertiser’s policy. CPA stands for Cost Per Action. This is another term for affiliate marketing. In this method, you pay when your ads result on conversion or action, which in simple term is your product is sold. In my opinion, CPA is the best marketing method because you pay for conversion. With PPC, not all clicks will end up in sales and with CPM impression does not mean sales. [/QUOTE]
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PPC, CPM, or CPA: Which is Good for Generating Sales?
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