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Business strategy
Prompt Refunds to Customers: Impact on Business Reputation.
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[QUOTE="Etini, post: 343111, member: 90141"] As far as we are in business, there are few rare occasions that customers might demand refunds for the products or services they had ordered and paid for due to dissatisfaction. When it is clear that you can't do anything other than refunds, it is better as a business person to make refunds and promptly too. Why? 1) It shows that the focus of that business is customer centric: It would demonstrate to the customer that the business is beyond making profits but are also focused on delivering value and that builds a good reputation for the business. 2) It reduces the possibility of negative online reviews: An unsatisfied customer who gets refunds promptly is less likely to drop negative online reviews than one who finds it hard to get refunds. They can easily call out the business. It won't be a good thing for the reputation of your business to go viral and trend for a negative review. [/QUOTE]
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Prompt Refunds to Customers: Impact on Business Reputation.
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