marcelopedro
New member
Used to promote a particular product or service, sponsored posts are a form of advertising on social media. The difference is that, instead of being shown on the brand's profile, these contents are published on the influential users page. With this, the company segments the public and manages to reach a larger and more qualified number of people.
The amount paid to digital influencers by so-called publiposts takes into account the profile's audience, that is, the more followers you have, the more you can charge. On Instagram, for example, the fees are traded based on the CPM (cost per thousand impressions). According to a table of values released by influencer Matt Crump, users with five to ten thousand followers can earn from US$100 to US$500 (about R$411 to R$2,055, in direct conversion).
The amount paid to digital influencers by so-called publiposts takes into account the profile's audience, that is, the more followers you have, the more you can charge. On Instagram, for example, the fees are traded based on the CPM (cost per thousand impressions). According to a table of values released by influencer Matt Crump, users with five to ten thousand followers can earn from US$100 to US$500 (about R$411 to R$2,055, in direct conversion).