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Should You Target Competition in Adverts
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[QUOTE="Carpon, post: 278927, member: 86701"] While advertising, you should be careful so as not to while trying to attract customers, end up repelling them away. I think it will not be very nice if you directly tackle your competitors in your advert as this will surely backfire on you. All you may need to do is tell customers about how good your product is and list out it's benefits among which there could be others which your competitors are lacking. Do not directly involve the brand of your competitors if not, they may take it serious and begin working jointly against your business. So Personally I do not support the idea of that while advertising, one should target competition and take advantage of it to attract more patronage and customers. All that one should do is advertise because business is not really a competition but just people trying to improve people's lives and by so doing improve theirs also. [/QUOTE]
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