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Social Media Analytics: What to Track
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[QUOTE="Mika, post: 251098, member: 29399"] If you are using social media platforms to promote your website, content, business or product, you should always check your performance. Checking your social media performance means you check how your posts are doing. The first thing to consider is your post read, you need to check how many people were able to see your post on their feed. The second thing to consider is the click. You need to see how many people actually clicked the link you shred on your post. The primary purpose of social media promotion is to get people from social sites to your website, stores, business, or product. Therefore, the higher link visit will indicate higher traffic to your store. Link visit is directly proportional to conversion. If there is a link visit, it is very likely that there will be conversion. When there is no link visit, it is understandable that there is no conversion. [/QUOTE]
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Social Media Analytics: What to Track
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