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Social Media Crisis Management: A Step-by-Step Guide
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[QUOTE="King bell, post: 332998, member: 75687"] To maintain a good reputation online and tackle concerns promptly, one has to engage in social media crisis management. In order to successfully manage a crisis, you must put together a crisis response team, keep an eye on social media channels, determine how serious the crisis is, collect information and establish internal communication networks. Create a consistent message and choose appropriate communication channels, respond fast and hostily as well as personalize responses to individuals. Say sorry as well as accept blame for the actions done while providing remedies and action plans besides monitoring social media sentiment to help you understand audience reaction. Conduct post-crisis review, revise the crisis management plan, and distribute post-crisis communication updates. Educate teams about effective methods of dealing with crises and undertake simulation exercises in readiness for possible emergencies. Aim at re-establishing trust through continual positive behaviors and communications; highlight efforts that are beneficial within the community. Seek guidance from legal professionals if necessary to ensure compliance with the law and avoid legal issues. Follow these steps to effectively manage a social media crisis while keeping a positive online reputation intact. [/QUOTE]
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Social Media Crisis Management: A Step-by-Step Guide
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