Alexandoy
VIP Contributor
Yesterday I saw a Chinese movie with the title MBA Partners. They made a start up of an e-commerce site for classy personal items for women. The big difference with other online stores is the special service delivery. The courier is selected to be good-looking and trained to be cordial in giving the product to the customer with an engaging spiel. The business flourished within a few months.
I believe that giving a special attention to the customer will change the tide. It is common to receive the ordered item by courier who is impersonal, just handing you the item and having you sign the receipt. What if the courier has a camera for a selfie of the customer (on a pretext as proof of delivery). Think if the courier is good-looking and he would ask for a selfie with the female customer, for sure that would make a difference. Maybe that style of business relation with customers can be cultivated by online stores.
I believe that giving a special attention to the customer will change the tide. It is common to receive the ordered item by courier who is impersonal, just handing you the item and having you sign the receipt. What if the courier has a camera for a selfie of the customer (on a pretext as proof of delivery). Think if the courier is good-looking and he would ask for a selfie with the female customer, for sure that would make a difference. Maybe that style of business relation with customers can be cultivated by online stores.