Alexandoy
VIP Contributor
If you have been watching sports coverage on tv or in the arena, you would have noticed some athletes with a brand or logo on their attire. Take for instance the popular tennis players who wear branded shoes as part of the advertising. I remember the shirt with the crocodile image which was very popular some decades back.
If you own a big business that you are building the brand would you pay an athlete to wear the brand of your product or the logo of your company? That is easy to answer but the question is actually if you can afford the fee. I have read that athletes who are endorsing a product or business is paid in millions of dollars. Maybe that is the main reason why we see only the brand and logo of big companies. The endorsement rights are too stiff.
If you own a big business that you are building the brand would you pay an athlete to wear the brand of your product or the logo of your company? That is easy to answer but the question is actually if you can afford the fee. I have read that athletes who are endorsing a product or business is paid in millions of dollars. Maybe that is the main reason why we see only the brand and logo of big companies. The endorsement rights are too stiff.