Sponsoring ad on athlete’s attire

[Alexandoy]

If you have been watching sports coverage on tv or in the arena, you would have noticed some athletes with a brand or logo on their attire. Take for instance the popular tennis players who wear branded shoes as part of the advertising. I remember the shirt with the crocodile image which was very popular some decades back.

If you own a big business that you are building the brand would you pay an athlete to wear the brand of your product or the logo of your company? That is easy to answer but the question is actually if you can afford the fee. I have read that athletes who are endorsing a product or business is paid in millions of dollars. Maybe that is the main reason why we see only the brand and logo of big companies. The endorsement rights are too stiff.

 

[sincerem]

If your business is a lucrative one, you own a company and you want your company's products to be known worldwide. You need viral acceptance for your product, then you should contact a sport team or an athlete to help showcase your business products in order to promote it for you, since others look up to them for inspiration. They'll simply use such influence to gather lots of them.

 

[Setho]

Sporting events are actually one of the most viewed events in the entire world and that is why it is a friend right now that a lot of companies actually pay to become their shirt sponsors and then they place their logos or their businesses on the team's shirts either on the chest or on the arm.