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Digital Marketing
Strategies for Building and Nurturing a Subscriber Base
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[QUOTE="King bell, post: 334561, member: 75687"] Crucial for the success of marketing efforts is the development and nurturing of a subscriber base. Below are strategies to help one grow and keep a healthy subscriber base. 1. Content That Compels - You will have to make sure you prepare high-quality, relevant content that resonates with your target audience. - Customise your content in order to satisfy the needs as well as interests of your subscribers. 2. Clear Value Proposition - For example, communicate clearly what value subscribers receive. - Point out any exclusive content, promotions or insights they won’t find elsewhere. 3. Optimized Signup Process - Sign up forms should be simplified to facilitate quick subscription process by users. - Only request for few details and provide incentives that will attract them into signing up. 4. Personalization - Use subscriber data– this can entail demographic information – to personalize communications. - Classify them based on preference, behavior or demographics according to their interests. 5. Incentives And Rewards - For instance, you can decide to offer discounts, free stuff or priority access to certain contents just so people can sign up. - This could involve having loyalty programs in place that eventually reward loyal customers who have subscribed over time on a long term basis. 6. Engaging Welcome Series - New subscribers need an engaging welcome series - Take them through the introduction of your brand highlighting key offerings and setting expectations. [/QUOTE]
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