The Impact of Social Media on Recruitment

[Phantasm]

As a result of social media, the recruiting process was greatly influenced with increased visibility, recruitment marketing, networking, real-time communication, passive candidate engagement, candidate screening, job search and application, employer branding, data analytics and skill assessment platforms. LinkedIn has become the platform where professionals can showcase their skills and achievements most conveniently while LinkedIn helps employers find candidates more easily. However, paying too much attention to online visibility creates a competitive atmosphere where individuals may feel obliged to create a particular online persona. Employers use social media to promote their employer brand and company culture. Even so, networking and referrals are considered beneficial apart from referrals being overused which limits diversity in terms of the pool of potential candidates. Real time communication between employers and job seekers can be problematic while passive candidate engagement is risky. With appropriate candidate screening it is possible to gain an understanding of personality traits that other methods might not unravel including interest as well as cultural fit but there is danger of unconscious bias relying on non-job-related information. Meanwhile employer branding can attract top talent along with creating strong organizational identity yet negative reviews or incidents can quickly impact a company’s perception.

 

[Etini]

Nowadays, it is easier to find ans get jobs because of the rise of social media platforms. One can easily find job openings on Facebook and other social media platforms. This is much easier compared to two decades ago that people have to go through newspaper ads to find a job placement.

For employers, social media now gives them a sneak peek into the potential capabilities and character of a potential staff. Businesses have used social media handles to scrutinize thoughts and perceptions of job applicants and hired or turned them down based on that. That's why prospective job seekers should be careful of contents they publish on social media.