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Business strategy
The Importance Of Advertising To Modern Businesses
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[QUOTE="Maks25, post: 80426, member: 28906"] An advert that can communicate and convince a potential customer at first contact is always the best to deploy when a company is introducing a new product/service or when it sets high sales target. Advertising can assist modern businesses in the following ways: Winning New Customers An advert that educates potential customers in a convincing manner will easily win new ones as those with similar need will be prompted to try out the proposed value. Awareness When a company advertises, it is creating an awareness which may cover a wider range of population. Severally awareness creation has helped businesses to win customers and also earn referrals. A good example is when one experiences aches; there is always a brand of popular analgesic that people around will always prescribe to be taken. Customer Retention When your existing customers who are satisfied with your product/service are reminded continuously of your presence, it improves the level of confidence they have on the brand and thus improving customers’ loyalty. Competitiveness When a company’s advert totally convinces the potential customers that its product/service is of better quality than its substitutes. It helps the company to compete favourably. Add yours [/QUOTE]
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