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Business strategy
The importance of copyright and trademark on businesses
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[QUOTE="Jasz, post: 249166, member: 61772"] The importance of copyright and trademark on businesses cannot be overemphasized. Copyright and trademark are two very important issues that every business needs to be concerned with. There are many benefits to registering your business name and logo as a trademark or copyright. If you do not take the time to register your business name, logo or other intellectual property, then you may lose the rights to that name or logo. The benefits of registering your brand include: If someone uses your brand without permission, you can sue them for damages and possibly an injunction against further use of the mark; You have a legal basis for preventing others from using confusingly similar marks that may cause confusion among consumers regarding source or sponsorship; The owner of an unregistered mark has no recourse if someone infringes upon his rights unless he can prove that he used the mark first (which is often impossible); and When registered trademarks are infringed upon, there are statutory damages available for infringement even if actual damages cannot be proven. Copyright protects original works of authorship, such as books, songs and paintings. Trademark protects words, phrases or symbols that distinguish your goods or services from others'. [/QUOTE]
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