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The Importance of Marketing Research
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[QUOTE="King bell, post: 280965, member: 75687"] Marketing research is critical to businesses in order to ensure that they are able to make informed decisions about their marketing strategies . By conducting marketing research , businesses are able to gather data about their target market , which can then be used to make decisions about what marketing tactics to use in order to reach and convert those customers . Without marketing research, businesses would be operating in the dark, making decisions based on guesswork and intuition instead of data-driven insights. This would likely lead to less successful marketing campaigns and ultimately , lower profits . Thus, it is clear that marketing research is essential for businesses if they want to achieve success in their marketing efforts. If you are a business owner or marketing manager, make sure to allocate adequate resources to marketing research so that you can make the most informed decisions possible about your marketing strategy . [/QUOTE]
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