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The role of trust in marketing
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[QUOTE="Johnson2468, post: 310933, member: 93261"] Trust is an essential ingredient for any successful marketing strategy. Consumers want to feel confident that the products or services they purchase are reliable and will deliver on their promises. Building trust starts with transparency and honesty. In order to earn the trust of their customers, companies must be transparent and forthright about their procedures, rules, and prices. Brands must also place a high priority on providing outstanding experiences for customers. Another essential part in establishing trust is consistency. Customers will naturally develop trust in companies over time if they regularly provide high-quality goods and services. In the end, trust is crucial for creating brand loyalty, but it can also increase repeat business and effective word-of-mouth advertising, which in turn can increase sales and revenue. [/QUOTE]
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