The strategy of font and color usage in advertisement

[Holicent]

In this thread, I will discuss the strategy of font and color usage in advertisement. First, let's talk about the font. Font is a set of characters used to create text. It is often used to describe the style, size and other attributes of text used in a document. Fonts can be categorized into serif and sans serif. Serif fonts are commonly used in printed materials due to their ability to display large amounts of text while displaying little visual clutter. Sans serif fonts are commonly used on web pages because they are easier to read at small sizes than serif fonts.

While there are many different types of fonts available today, most advertisements use two or three different styles: bold, italicized, or underlined text to highlight important information such as prices or product names; all caps for headlines; regular capitalization for subheadings; and lowercase letters for body copy (text that describes what an ad is selling).

Second, let's talk about color usage in advertisement. Color is an element that plays a significant role in any form of communication whether it be graphic design or advertising media like print ads with pictures or TV commercials with moving images. Color is a powerful tool that can be used to engage customers and persuade them to buy a product. Color can make or break an advertisement, so it’s important to choose the right color scheme for your brand.