Etini
Valued Contributor
We all can remember that in 2023, Meta, the parent company of Facebook launched Threads which was meant to rival, compete and possibly dethrone X. But it failed woefully and it is like it was completely unable to take off. This failure by X demonstrates the common struggles of industry newcomers competing in an established industry. Where did Threads fail as newcomers in the micro blogging world?
1) Threads was too similar to X and even Instagram. People didn't see any convincing to move to another platform when they were getting the exact same thing they had with the present platform.
2) Core micro blogging features were missing in X. It is like Meta didn't take time to streamline X and was in a hurry to release it and ended up missing some key features of the service. Example is the absence of the hashtag feature for searches.
3) The marketing for Threads pre launch and post launch was poor. Threads failed to hammer on what it's unique value proposition ans that left users confused on the need to make the switch from X to Threads.
1) Threads was too similar to X and even Instagram. People didn't see any convincing to move to another platform when they were getting the exact same thing they had with the present platform.
2) Core micro blogging features were missing in X. It is like Meta didn't take time to streamline X and was in a hurry to release it and ended up missing some key features of the service. Example is the absence of the hashtag feature for searches.
3) The marketing for Threads pre launch and post launch was poor. Threads failed to hammer on what it's unique value proposition ans that left users confused on the need to make the switch from X to Threads.
