Mika
VIP Contributor
Branding aims to make your product or business well-known, creating recognition in your target audience. When you see a half eaten apple, you will understand it is Apple Inc. If you see a tick mark, you will understand it is Nike. This is the power of branding. There are a lot of methods to build a brand, which also include advertising. However, advertising also serves a lot of purposes, such as generating sales and building revenue. Successful businesses often employ both branding and advertising strategies for comprehensive marketing success. When you build a brand, you will also organically start generating sales.
