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The Use of Music in a Business Place - Necessary or Not?
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[QUOTE="Phantasm, post: 345021, member: 94599"] There are several benefits of having music in the business place for customers and employees. This is why music can be needed in a business place. 1. Atmosphere and Ambiance: In a business setting, music could provide a nice atmosphere along with an ambiance to make the customers feel more comfortable at their places. In addition, they should also be in line with the brand’s image and personality thereby enhancing the overall experience. 2. Customer Experience: Through setting up mood, creating emotional attachment to the clients, as well as making sure that the visit lasts long in their memory, music brings out customer experience to prominence. Moreover, it can give them something else to focus on while waiting for service hence reducing their perceived time of wait. 3. Employee Morale: Music increases employee morale therefore job satisfaction; thus engaging them further and motivating them consequently leading to high productivity levels among workers. It also helps create a positive work culture where teams within an organization collaborate together closely. 4. Brand Awareness: Music serves as a potent marketing tool that contributes towards increasing brand awareness to consumers. By strategically placing particular songs that relate to its message or promote new releases or events, there is creation of long-lasting memories coupled with calls-for-action. 5. Sales and Revenue: The choice of songs has been shown to have some impact on how people buy things and how much time they spend while buying them. [/QUOTE]
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The Use of Music in a Business Place - Necessary or Not?
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