Three Basic Steps for Branding

Jasmine

VIP Contributor
Look at the successful businesses and the high selling products, they are there not because they are offering the best products or they have high quality products, they are there because they have built their brand value over the time.

For a new business or small business owner, branding can be very confusing. If you find yourself on this shoe, here is a quick guide to branding.

Branding involves three steps, let’s say the hierarchy of branding involves three steps.

Logo: Introducing the logo of your company, or your product, is the first step of branding. The logo should be unique and eye catching.

Identity: Just like you have your identity, your business or product also has its own identity. You will have to introduce this identity in the market.

Strategy: Strategy refers to the steps you take in order to introduce your brand and the methods you use to connect with your potential customers.
 

Mika

VIP Contributor
The main purpose of a business is to generate revenue by selling products and services. This will be possible only when the business has built a brand and the products are established brands. Every businesses and product need branding. Without branding, no businesses or products will survive in the market. Building a brand means telling your potential customers who you are, what you have to offer, and what benefits the customer will get by purchasing your product and services. You will do this by using various tools and strategies. Building a brand begins by introducing your logo. The logo will give the customer a basic idea about who you are. While some bug businesses have logos that are completely unrelated to the business, most of the logos are related to the business identity. Branding also uses a slogan or a tagline to promote the business. For example, Red Bull is Red Bull Gives You Wings. The tagline should be catchy and easy to remember, it should also give meaning to your brand value. Some of the coca cola slogans are Enjoy, Life Taste Good, Make It Real, etc. Did you notice how coca cola is trying to introduce its products through the slogan?
 
Top