Tips on creating an engaging post

The most important thing about every social Media account is their ability to be able to post content. There are so many other contents that are going to be in front of your target audience timelines and as such you need to make us as engaging and informative as any other things so that they are going to be giving you the bulk of their attention.

1. Make it short. You will definitely not want your audience to be spending half of their day in your page trying to read so it is very important that you should make your post to be as short as possible but then it should not be deviating from the initial message.

2. Make it informative . Whenever you are creating your social media post it is very important that it is actually solving a problem that your target audience have been trying to do for a long time. It is not just enough for you to create any kind of post but then it should be something that they can always fall back to .

3. Insert call to action. At the end of every post it is very important that you should insert something that you want the customer to do next like signing up for your newsletter or following your social Media account .
 

Jasz

VIP Contributor
People, especially young people, are increasingly getting their news from social media. So, when it comes to reaching your audience with information that's important to them, Facebook, intagram, twitter are the places to be. However, the key to creating posts that cut through all of the noise on any social platform is engagement.

Engagement can mean a lot of things: shares or retweets, likes, comments, or mentions of your post in other posts. Getting people to engage with your content will draw more attention to it and make it more visible in their feeds. Here are some tips on how to create an engaging post:

* Use humor as often as possible! This can be tricky for businesses though (especially large businesses) because you don't want to seem unprofessional.

  • Try being punny. Puns are another way you can use humor and still maintain a serious tone.
  • Be current! Your post should be relevant and timely, so try tying it into the latest news or trends.

What other things make a post engaging?

-Use images
-Be relevant
-Be conversational
-Incorporate storytelling
-Ask questions
-Include a call to action
-Use hashtags
-Link to an external source

* Be creative! Be unique and memorable!
 

Jasmine

VIP Contributor
People will engage with your content only when they find your content interesting and useful. A general rule of thumb all kinds of content can be interesting and useful provided it reaches the right audience. You shared a post about Axie Infinity game on facebook. If your audience consist of gamer, they will find your post useful and interest, thus they will interact with your post. However, if your audience is mostly senior citizens, they will not be interested in Axie Infinity, thus they will not interact with your content. The key to be successful with social media posting is sharing the content that your audience likes.
 
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