Tools You Need to Perform SEO Audit on Your Website

Jasmine

VIP Contributor
SEO Audit is a process of analyzing your website in order to find out if SEO has been done correctly. SEO Audit tries to check whether the right keywords are used or not, whether fair amount of keywords are used or not, whether backlinks are built not, whether UX and UI are good or not, whether the site loads faster or not, etc.

In order to perform SEO Audit, you need the following SEO tools

Audit tools (you can use Audit tools of Semrush, Moz, etc.)

Google Analytics

Google Search Console

Google Schema Markup Testing Tool

What should you use these tools for?

The tools you use for SEO Audit will help you check a lot of things, for example

Check your search engine ranking and learn about your competitor (sites that rank higher than yours and the site that are ranked just below you)

Check if your website or content has duplicate version in Google index

Check your all urls indexed by Google

Check if any manual actions are required regarding your site ranking and google index, for example, if any of your urls are not yet indexed, submit the urls to Google and solve the indexation issue.

Analyze your site seep.

Make sure your site uses https (uses security certificate)

Check whether your site is responsive or not (mobile friendly)
 

Mika

VIP Contributor
These are definitely useful points regarding SEO audit, however, these are not enough, you need to do more, for example, you need to understand what kind of experience your site will give to the users (referred to as user experience, or UX) and what kind of interface (overall look of the site) does your site have (referred to as user interface or UI). You need to find broken links and need to fix the links if any. You need to clean up the site map and check your site's redirect. Checking and fixing duplicate issues is also very important. Having duplicate content on your website is very bad for your SEO. Another important factor to consider is to check for thin content, thin content means not having enough content on your site. If that is the case, you will have to publish more articles on your site. These are on-page SEO audit, you also need to do off page SEO audit as well. Off page SEO audit means analyzing your site's off-page SEO power such as checking backlinks and analyzing if they are quality backlinks. YOu also need to check your site's performance on the search engine ranking page and analyze the searchers' intent.
 

kayode10

VIP Contributor
The followings are some of the tools you can use to do auditing for your site in order to determine area where you can improve on SEO

Ahref
This is the foremost tools you need in order to do a comprehensive site auditing for your website. This software will tell you everything you need to know about your website.

Ahref will tell you the new backlinks your website gains just of recent. It will tell you the content which is attracting a lot of traffic from Google search engine. You will also discover broken links on your website.

SEMrush
This is another great software which you can use to do auditing for your website. This software will help you to determine some of the additional keywords your website can also rank for on Google search engine.

It also gives you plans on what your competitors are ranking for and how you can take advantage of that. It is easy to do keyword research stealths with this software.

Uber Suggest
Ubersuggest is another great tools which you can use to do SEO auditingfor your website. it tells you some of the key word your website and ranking for that needs improvement. It allows you to determine the real source of the traffic coming to your website.
 

Aathvika

New member
Great thread, Informative! Thanks for sharing such an interesting information.
 
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